Sessão Internacional Executive MBA

Como alavancar suas vendas e se diferenciar em meio a guerra de preços?

Prof. internacional Mario Capizzani
Senior Lecturer at IESE’s Business School Marketing Department

Vivencie o Método do Caso e conheça o Executive MBA Internacional do IESE, campus São Paulo (sede do ISE Business School) em uma sessão exclusiva do Executive MBA ministrada pelo professor internacional Mario Capizzani, Senior Lecturer do IESE Business School.

| Alumni convidado

Fernando C. Poletti
CFO – Serviços Financeiros PJ na PicPay

O Método do Caso: O que você faria?

Analisaremos o caso Dodot: The Introduction of a Basic Line in the Iberian Peninsula e ouviremos antigos alunos do programa. Será uma ótima oportunidade para conhecer mais sobre o programa e viver a experiência IESE campus São Paulo.

*Sessão presencial, ministrada em inglês

Em 1963, o Comitê Harvard-IESE foi lançado com professores de ambas as Escolas de Negócios. Harvard e IESE compartilham a mesma metodologia de treinamento: O Método do Caso.

Ao contrário dos métodos de ensino tradicionais focados no professor, no IESE a aula é baseada nos alunos e em suas ideias. O professor atua como um facilitador e orienta a discussão em classe, fazendo perguntas e incentivando a participação de todos os participantes para enriquecer a discussão com diferentes pontos de vista, experiências e perspectivas culturais.
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VAGAS LIMITADAS

DATA E HORÁRIO
Sábado, 23 de abril, das 9h às 11h

LOCAL
Campus do IESE em São Paulo (Sede do ISE Bsuiness School)
Rua Martiniano de Carvalho, 573 – Bela Vista – São Paulo/SP

Estacionamento cortesia pela rua Santa Madalena, 75

Prof. Mario Capizzani

Senior Lecturer of IESE Business School
  • Ph.D. in Business Administration (Marketing), University of California Berkeley
  • MBA, IESE Business School, University of Navarra
  • Master of Science in Mechanical and Aerospace Engineering, Arizona State University
  • Bachelor of Science in Mechanical Engineering, Calvin College

Senior Lecturer at IESE’s Business School Marketing Department. He teaches in most IESE’s Executive Education programs, MBA, and the Global Executive MBA and is the co-academic director of the PDD program and international In-Company programs. He joined IESE Business School in 2002 and since then has combined his academic life with consulting activities for several companies including Retail, E-commerce, FMCG, Advertisement & Professional Services, etc.

His main line of research is focused on behavioral and experimental economics with applications in the fields of online marketing, pricing, digital commerce, customer management & marketing strategy. His doctoral dissertation was focused on pricing and auction mechanisms. His academic research has been published in several scientific publications including The Journal of Retailing and the Journal of the Association for Consumer Research, as well as featured in several managerial publications including IESE Insight, Harvard-Deusto and Forbes Magazine. He is also the author of several business cases and technical notes used as a teaching tool in several business schools.
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