Doing Business in Brazil

Objectives
To give participants an opportunity to experience the Brazilian Business Culture through an immersive week in São Paulo.
The 5-day-program combines:
- case discussions
- lectures
- roleplay
- conferences with leaders
- company visits
to enhance understanding of the Brazilian business landscape and its various opportunities.
Why do business in Brazil?
Continental dimensions: largest country in Latin America and 5th largest territory in the world. Due to its large territorial extension Brazil holds different ecosystems such as the Amazon Forest which has the richest biodiversity in the world. It borders almost all Latin American countries.
Consumer potential: 5th largest population in the world concentrated in the east of the country. It is now the 4th most connected country in the world, behind China, India and the USA.
Opportunities: Brazil’s GDP growth has resumed, consumer and industry confidence is growing, country risk is on the decline. Consequently, inflation and interest rates are at all-decade lows.
Program Contents
How to identify
and develop
entrepreneurial
opportunities?
Cultural &
Social Aspects
Social Aspects
How to capitalize
on the economic
and political
scenario?
Higher participation
of private sector
of private sector
How to do
business in
different
sectors?
Infrastructure and
Agrobusiness
Agrobusiness
How to navigate
Legal, Tax and
Labor Systems
in Brazil?
Legal security and
Intellectual property
Intellectual property
Our Milestones
ISE Business School focuses on General Management Perspective and holds a deep knowledge of the local reality and international scope. Our School is associated with IESE Business School, #TOP1 on Financial Times ranking for 5 consecutive years (2015 to 2019).
We pursue a differentiated view on business management, placing people in the center of the organizations and its challenges.
1996

Foundation of ISE Business School with Executive Education Programs for business leaders and executives.
2002

Association with IESE.
International Executive Education Programs for Company Top Management leaders Case development and joint research.
PhD Faculty by IESE.
2012

ISE Business School new headquarters First Executive MBA in partnership with IESE.
IESE – #TOP1 on Executive Education by Financial Times ranking.
2016

Celebration of the 20th Foundation Anniversary of ISE Business School.
2020

IESE – #TOP1 on Executive Education and Custom Programs by Financial Times ranking (2015-2020).
Our Internationality
Our international scope guarantees the deepening of themes through the exchange of professors, cases, researches and chairs.
18 Associated Schools
- International Professors
- Global Cases
- Multicultural Alumni
- Global Companies

An integral perspective in practical learning
Case Method
Analogy between cases and reality provides greater retention of knowledge. Leaders with firm criteria for decision making and problem solving Development of virtues and review of attitudes and values.


Games & Simulator
Experience the challenges managers face on an environment of pressure through virtual competition between groups.
Role Play
Experience situations that portray the challenges in solving problems of integration, flow of information and communication of decisions.

Do
Reflect
Apply
Reflect
Apply
Faculty Expertise that combines a full time dedication to ISE and a strong interaction with the business place.
Strong student selection allows to achieve a very high academic standard.
Exclusive Faculty
Dean of ISE Business School
Professor of General Management, Financial Direction, Business Ethics and Antropology Lecturer | IESE Business School Doctorate in EconomicsUniversidade de NavarraMBAIESE Business SchoolMaster in Management
EPGE/FGV-RJDegree:
EngineeringPUC-RJ
Former Managing Director of Ficosa Brasil
Director and Professor of General Management Lecturer
IESE Business School | Especialization Courses by IESE Business School |Kellogg Graduate School of Management | Wharton Business School | University of Michigan´s Ross School of BusinessMaster in EngineeringEscola Politécnica da USP Degree: Engineering Escola Politécnica da USP
Executive Carreer as President of Quest International for Asia Pacific and Latin America, President of Steelcase Brazil and President of Umbro International for Latin America. Independent Member of several Executive Boards
Professor of General Management
Specialization in International Marketing Insead Fontainebleau: acquisition and integration
Finance for Senior Executives Harvard
Course on Board of Directors IBGC, São Paulo
Degree: Business Administration RUG University
Groningen Chief of International Markets, Executive Vice President and Member of the Executive Committee of Philips.
Professor of Accounting and Control and Social Responsibility
MBA at IESE Business School
Graduated in Accounting with emphasis in Finance | Universidad Panamericana, México
Brazil Controller for the business units of the Banking portfolio at JP Morgan Bank, including Mergers and Acquisitions, Debt and Capital Markets, and Treasury Services.
Natália has developed her career in Brazil and Latin America in the different areas of Finance, especially Controllership, Analysis and Planning, and Business Management.
Director and Professor of Financial Management and Economy Departments
PhD in Economics EESP-FGV
Master in Business Economics EESP-FGV
Degree in Public Administration EAESP-FGV
PMD – Program for Management Development – IESE
Extensive executive experience in finance, operations and Treasury with exchange products, derivatives, commodities and fixed income in São Paulo, New York and Mexico City.
Researcher at the Center for Applied Macroeconomics: CEMAP-FGV
Professor of Operations and Information Systems
Executive MBA
IESE Business School
Degree in Telecommunications Engineering POLI-USP
Over 15 years of professional experience, leading the relationship of consultancies (Accenture, Everis and IBM) with large companies, and major transformation programs in different lines of business, from strategic definition, through programs and process redesign projects, to the implementation of systems and services.
Professor and Director of People Management Department
Lecturer | IESE Business School
PhD and Master in Philosophy Pontifícia Università della Santa Croce, RomaDegree in Business AdministrationFEA – USPProfessor of the Program Digital Strategies for Media Companies Visiting Professor
IEEM – Uruguai
Coordinator of projects and researches in Social Responsibility
Professor of Operations
PhD in Operations Management MIT (Massachusetts Institute of Technology) Graduate in Mathematics Princeton University
Vast experience as a business consultant.
His areas of interest are: Quality and Productivity of Services, Operations Interface with Marketing and Human Resources, Logistics, Transport and Education Management
Professor of Marketing Management, Strategy and Family Business at IEEM (Business School of the University of Montevideo, Uruguay)
PhD – IESE Business School – Barcelona
MBA – Cranfield School of Management – UK
Executive Education
Kellogg Graduate School of Management
Public accountant, graduated on Economics, Univ. of the Republic – Uruguay. Folle has worked as IEEM Business School Dean, and has 16 years of exclusive experience as an academic and consultant. He is visiting professor at several schools.

Academic Director of ISE Business School, Head and Professor of the Business Ethics Department and Professor of People Management
Senior Lecturer | IESE Business School Doctor
Master in Engineering
USP Polytechnic School
Production Engineer Polytechnic School of USP Member of ISE Business School Executive Board
Director and Professor of the Departments of Information Systems and Entrepreneurship and Professor of Innovation, Operations and General Management.
Lecturer IESE Business School
AMP – Advanced Management ProgramISE-IESE Business School.
PhD in in Administration| University Positivo
MBA in Business Management | FGV
Degree in Electrical Engineering
Federal Technological University of Paraná
Executive Career as Director of Internet Business Unit of GVT, Director of Internet Services, Director of Products and New Medias.
Academic Director and Professor of Tax Law
PHD in International Economic Relations Law
Pontifical Catholic University from Sao Paulo
Master in Political and Economic Law
Universidade Presbiteriana Mackenzie
Specialist in Tax Law
CEU Law School
Specialist in International Policy
School of Sociology and Politics Foundation of São Paulo
Graduated in Law
University of São Paulo
Partner at Fernandes Figueiredo Françoso Petros Advogados
Head of Tax Law Department at CEU Law School
Professor of Tax Law
PhD in Tax Law (ongoing)
University of São Paulo
Master in Tax Law
Pontifícia Universidade Católica de São Paulo
L.L.M. Master of Laws in Financial and Capital Market Law
IBMEC / SP
Post-graduate degree in Tax Administration MBA
FIPECAFI / FEA / USP
Specialist in International Tax Law
FIPECAFI / FEA / USP
Law Degree
Mackenzie University
Member of the Brazilian Society of Tax Law SBDT; Member of the Brazilian Association of Financial Law ABDF
Member of the International Fiscal Association – IFA; Partner at Locatelli, Lopes de Almeida & Castagna Advogados and Professor at CEU Law School
Professor at the Department of Law, Economics and Business (Intellectual Property)
PhD in Intellectual Property Law – Trademark and Personality Law
University of Lorraine, France
Master in Law (Diplôme d’Etudes Supérieures Spécialisées)
René Descartes University, Paris, France;
Intellectual Property Certificate
Franklin Pierce Law Center (Concord, New Hampshire, USA);
Law Degree
Mackenzie
Coordinator of the Intellectual Property discipline; Partner at Mansur Murad Advogados/Murad PMA and Professor at CEU Law School
Interested in coming to Brazil?
Please contact:
Barbara Leal Pereira
barbara.pereira@ise.org.br
55 11 3177 8200
55 11 97486 7601
barbara.pereira@ise.org.br
55 11 3177 8200
55 11 97486 7601
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