Objectives

To give participants an opportunity to experience the Brazilian Business Culture through an immersive week in São Paulo.

The 5-day-program combines:

  • case discussions
  • lectures
  • roleplay
  • conferences with leaders
  • company visits

to enhance understanding of the Brazilian business landscape and its various opportunities.

Why do business in Brazil?

Continental dimensions: largest country in Latin America and 5th largest territory in the world. Due to its large territorial extension Brazil holds different ecosystems such as the Amazon Forest which has the richest biodiversity in the world. It borders almost all Latin American countries.

Consumer potential: 5th largest population in the world concentrated in the east of the country. It is now the 4th most connected country in the world, behind China, India and the USA.

Opportunities: Brazil’s GDP growth has resumed, consumer and industry confidence is growing, country risk is on the decline. Consequently, inflation and interest rates are at all-decade lows.

Program Contents

How to identify
and develop
entrepreneurial
opportunities?

cultural

Cultural &
Social Aspects

How to capitalize
on the economic
and political
scenario?

private

Higher participation
of private sector

How to do
business in
different
sectors?

agric

Infrastructure and
Agrobusiness

How to navigate
Legal, Tax and
Labor Systems
in Brazil?

grow

Legal security and
Intellectual property

Our Milestones

ISE Business School focuses on General Management Perspective and holds a deep knowledge of the local reality and international scope. Our School is associated with IESE Business School, #TOP1 on Financial Times ranking for 5 consecutive years (2015 to 2019).

We pursue a differentiated view on business management, placing people in the center of the organizations and its challenges.

1996

1999

Foundation of ISE Business School with Executive Education Programs for business leaders and executives.

2002

2002

Association with IESE.
International Executive Education Programs for Company Top Management leaders Case development and joint research.
PhD Faculty by IESE.

2012

2012

ISE Business School new headquarters First Executive MBA in partnership with IESE.
IESE – #TOP1 on Executive Education by Financial Times ranking.

2016

2016

Celebration of the 20th Foundation Anniversary of ISE Business School.

2020

ranking-pessoa-2020

IESE – #TOP1 on Executive Education and Custom Programs by Financial Times ranking (2015-2020).

Our Internationality

Our international scope guarantees the deepening of themes through the exchange of professors, cases, researches and chairs.

 18 Associated Schools

  • International Professors
  • Global Cases
  • Multicultural Alumni
  • Global Companies
mundo

An integral perspective in practical learning

Case Method
Analogy between cases and reality provides greater retention of knowledge. Leaders with firm criteria for decision making and problem solving Development of virtues and review of attitudes and values.

learn-by-doing
discussao-de-caso2

Games & Simulator
Experience the challenges managers face on an environment of pressure through virtual competition between groups.

Role Play
Experience situations that portray the challenges in solving problems of integration, flow of information and communication of decisions.

auto-governo2

Do
Reflect
Apply

Faculty Expertise that combines a full time dedication to ISE and a strong interaction with the business place.

Strong student selection allows to achieve a very high academic standard.

Exclusive Faculty

José Paulo Carelli

Dean of ISE Business School

Professor of General Management, Financial Direction, Business Ethics and Antropology Lecturer | IESE Business School Doctorate in EconomicsUniversidade de NavarraMBAIESE Business SchoolMaster in Management

EPGE/FGV-RJDegree:
EngineeringPUC-RJ

Former Managing Director of Ficosa Brasil

Fernando Bagnoli

Director and Professor of General Management Lecturer

IESE Business School | Especialization Courses by  IESE Business School |Kellogg Graduate School of Management | Wharton Business School | University of Michigan´s Ross School of BusinessMaster in EngineeringEscola Politécnica da USP Degree: Engineering Escola Politécnica da USP

Executive Carreer as President of Quest International for Asia Pacific and Latin America, President of Steelcase Brazil and President of Umbro International for Latin America. Independent Member of several Executive Boards

Henk S. De Jong

Professor of General Management

Specialization in International Marketing Insead Fontainebleau: acquisition and integration

Finance for Senior Executives Harvard

Course on Board of Directors IBGC, São Paulo

Degree: Business Administration RUG University

Groningen Chief of International Markets, Executive Vice President and Member of the Executive Committee of Philips.

Natália Castro

Professor of Accounting and Control and Social Responsibility

MBA at IESE Business School

Graduated in Accounting with emphasis in Finance | Universidad Panamericana, México

Brazil Controller for the business units of the Banking portfolio at  JP Morgan Bank, including Mergers and Acquisitions, Debt and Capital Markets, and Treasury Services.

Natália has developed her career in Brazil and Latin America in the different areas of Finance, especially Controllership, Analysis and Planning, and Business Management.

Oscar Simões

Director and Professor of Financial Management and Economy Departments

 PhD in Economics EESP-FGV

Master in Business Economics EESP-FGV

Degree in Public Administration EAESP-FGV

PMD – Program for Management Development – IESE

Extensive executive experience in finance,  operations and Treasury with exchange products, derivatives, commodities and fixed income in São Paulo, New York and Mexico City.

Researcher at the Center for Applied Macroeconomics: CEMAP-FGV

Fábio Barbosa

Professor of Operations and Information Systems

Executive MBA

IESE Business School

Degree in Telecommunications Engineering POLI-USP

Over 15 years of professional experience, leading the relationship of consultancies (Accenture, Everis and IBM) with large companies, and major transformation programs in different lines of business, from strategic definition, through programs and process redesign projects, to the implementation of systems and services.

Cesar Bullara

Professor and Director of People Management Department

Lecturer | IESE Business School

PhD and Master in Philosophy Pontifícia Università della Santa Croce, RomaDegree in Business AdministrationFEA – USPProfessor of the Program Digital Strategies for Media Companies Visiting Professor

IEEM – Uruguai

Coordinator of projects and researches in Social Responsibility

Paulo Rocha

Professor of Operations

PhD in Operations Management MIT (Massachusetts Institute of Technology) Graduate in Mathematics Princeton University

Vast experience as a business consultant.

His areas of interest are: Quality and Productivity of Services, Operations Interface with Marketing and Human Resources, Logistics, Transport and Education Management

Carlos Folle

Professor of Marketing Management, Strategy and Family Business at IEEM (Business School of the University of Montevideo, Uruguay)

PhD – IESE Business School – Barcelona

MBA – Cranfield School of Management – UK

Executive Education

Kellogg Graduate School of Management

Public accountant, graduated on Economics, Univ. of the Republic – Uruguay. Folle has worked as IEEM Business School Dean, and has 16 years of exclusive experience as an academic and consultant. He is visiting professor at several schools.

 

Jorge Mitsuru

Academic Director of ISE Business School, Head and Professor of the Business Ethics Department and Professor of People Management

Senior Lecturer | IESE Business School Doctor

Master in Engineering

USP Polytechnic School

Production Engineer Polytechnic School of USP Member of ISE Business School Executive Board

Ricardo Engelbert

Director and Professor of the Departments of Information Systems and Entrepreneurship and Professor of Innovation, Operations and General Management.

Lecturer IESE Business School

AMP – Advanced Management ProgramISE-IESE Business School.

PhD in in Administration| University Positivo

MBA in Business Management | FGV

Degree in Electrical Engineering

Federal Technological University of Paraná

Executive Career as Director of Internet Business Unit of GVT, Director of Internet Services, Director of Products and New Medias.

Edison Fernandes

Academic Director and Professor of Tax Law

PHD in International Economic Relations Law

Pontifical Catholic University from Sao Paulo

Master in Political and Economic Law

Universidade Presbiteriana Mackenzie

Specialist in Tax Law

CEU Law School

Specialist in International Policy

School of Sociology and Politics Foundation of São Paulo

Graduated in Law

University of São Paulo

Partner at Fernandes Figueiredo Françoso Petros Advogados

Head of Tax Law Department at CEU Law School

Ricardo Castagna

Professor of Tax Law

PhD in Tax Law (ongoing)

University of São Paulo

Master in Tax Law

Pontifícia Universidade Católica de São Paulo

L.L.M. Master of Laws in Financial and Capital Market Law

IBMEC / SP

Post-graduate degree in Tax Administration MBA

FIPECAFI / FEA / USP

Specialist in International Tax Law

FIPECAFI / FEA / USP

Law Degree

Mackenzie University

Member of the Brazilian Society of Tax Law SBDT; Member of the Brazilian Association of Financial Law ABDF

Member of the International Fiscal Association – IFA; Partner at Locatelli, Lopes de Almeida & Castagna Advogados and Professor at CEU Law School

Flávia M. Murad Schaal

Professor at the Department of Law, Economics and Business (Intellectual Property)

PhD in Intellectual Property Law – Trademark and Personality Law
University of Lorraine, France

Master in Law (Diplôme d’Etudes Supérieures Spécialisées)
René Descartes University, Paris, France;

Intellectual Property Certificate
Franklin Pierce Law Center (Concord, New Hampshire, USA);

Law Degree
Mackenzie

Coordinator of the Intellectual Property discipline; Partner at Mansur Murad Advogados/Murad PMA and Professor at CEU Law School

Interested in coming to Brazil?

Please contact:

Barbara Leal Pereira
barbara.pereira@ise.org.br
55 11 3177 8200
55 11 97486  7601

More about Brazil

Credit Suisse

Positive scenario for 2019 and 2020

J. P. Morgan

Latin America Economic Reference Presentation

McKinsey & Company

Brazil Digital
Report

World Bank Group

Economy Profile
Brazil